This is one of my favorite commercial projects to date, and here's why... Most commercial projects feel commercial because with everything commercial comes the need to use professional models and stage the shot just right. Not so with Listerhill! They use their own members, real people with real investments in the company. I got to do one of the things I do best, working with average people not supermodels, to present an authentic snapshot of Listerhill's members. Working with Listerhill's creative team was fantastic! And they spoke so highly of their company. You know something's right when both the employees and customers are more than pleased! They even mentioned a "Pick 5" promotion going now, where new members have been able to help give an incredible amount of money to schools in the surrounding area! Keep up the great work Listerhill!
The genius designers down at Mindvolt created the layout, which I thought was very clever.
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